This month Improved Insights invites Carol Martincic, MNO, to reflect on how organizations can align their storytelling efforts with funder priorities, and the role that evaluation has to play in communications strategies.

This post talks about evaluation policy: what it is and why it is important to informal STEM education.

This post talks about investing in evaluation: the importance, how much to spend, and how to decide what to focus your efforts on.

Rather than an afterthought, measurement and evaluation (M&E) should be at the forefront of every nonprofit’s organizational strategy. But where to begin? Measurement and evaluation are commonly thought of as late-stage efforts, particularly occurring at the conclusion of a program. It seems unfitting, if not downright premature, to outline M&E at the start. More than that, M&E seems inaccessible - too specialized and niche. However, both barriers are misconceptions.